Sonder

NAMING / BRANDING + IDENTITY

Sonder offers a quiet slice of Alberta—lake, trees, open sky—with all the comfort of a well-designed glamping stay. The experience lives in contrast: wild but warm, simple yet intentional. You wake with the light, fall asleep to quiet, and spend your days somewhere between adventure and rest. The brand elements echo this same balance.

Illustration plays a quiet but meaningful role, rendered in a linocut style that carries a hand-crafted, timeless quality. Used sparingly, it acts as a subtle stamp of the brand, reinforcing Sonder’s values through feeling rather than explanation. Typography and brand marks follow suit. The wordmark feels spacious and calm, with gentle irregularities that suggest something lived-in rather than polished—intentional, grounded, and at ease in its surroundings.

AGENCY

Grant, 2025

COLLABORATORS

Aislinn Grant
Creative Direction