Sole Limoncello

PACKAGING / BRANDING + IDENTITY / NAMING / AD LAUNCH

Sole reimagines limoncello by exploring a fuller spectrum of Southern Italian citrus fruits. Inspired by the sun-soaked landscapes of Sorrento, Calabria, and Sicily, Sole blends tradition with curiosity, appealing to those who seek quality, cultural connection, and discovery.

The range includes three varieties: Sorrentine Lemon (a classic limoncello), Calabrian Bergamot Orange, and Sicilian Blood Orange, each highlighting the distinct flavour of a regional citrus. The label design system uses distinct colours and artwork for each variety to reinforce their unique character while maintaining brand cohesion and recognizability. Circles and semi-circles subtly echo the shape of citrus fruits, while anchoring clean typography in the compositions. Alongside the typographic layouts, softly blurred artwork evokes the visual warmth of diffused sunlight and the sensory warmth of sipping limoncello.

To launch the product, I created a direct mail campaign concept centred around a simple yet emotionally rich medium: the postcard. Each card features the blurred citrus artwork paired with regional cues to reinforce Sole’s authenticity and the genuine origin of its ingredients, reframing a familiar product with new depth and story. This tactile format brings a human-scale intimacy to the campaign, as if receiving a personal message from abroad. The liqueur becomes more than a product, it’s a small portal to place, memory, and flavour.

CREATED FOR

Class Work – AUArts, 2024

RECOGNITION

Young Ones Finalist (Young Ones ADC - Packaging Design)
Applied Arts Student Award (Packaging Design – Series)
Featured on The Dieline – read the article here