Ambience

BRANDING + IDENTITY / NAMING / APP INTERFACE DESIGN / SOCIAL MEDIA

Some days just carry a tone. When the sky’s heavy and grey, lo-fi feels like the only thing that makes sense. When the air’s fresh and everything’s bright, you might find yourself reaching for easy acoustic tracks. Ambience taps into that exact feeling—it pairs the day’s weather with playlists that match the mood, making it feel like your surroundings are curating your music. No need to scroll endlessly for something that fits; Ambience checks the sky and says, "Here's what fits today." The design keeps it clean but punchy, with splashes of bright colour paired with black-and-white, giving it both personality and clarity. It even simplifies weather info so you’re not stuck deciphering barometers and humidity percentages. Instead, you're getting a vibe check with sound. With so many of us craving moments of mindfulness, an app like this feels less like a tech tool and more like a gentle nudge to just tune in.

Ambience is an app that suggests music based on the weather, putting you in sync with your surroundings, drawing a stronger emotional connection with the music, and saving you time and effort discovering new music and finding the perfect song for the moment.

CREATED FOR

Class Work – AUArts, 2023

THE LOGO AND WORDMARK

The logo and wordmark use a stylized typeface with a customized “A” which creates a harmonious and dynamic visual representation of the fluid and ever-changing nature of both music and weather. This “A” becomes a strong graphic element and signifier of the brand.

THE APP

SOCIAL STORY

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